"The brand actually started as a project to fill my own needs. Being a woman who doesn’t necessarily love to wear sweatpants or hoodies, I struggled to find my go-to layering options post-workout. I’ve had these thoughts floating in the back of my mind for a few years. I wondered for quite some time whether that void was unique to me but soon realized that there was in fact a significant opportunity to address women’s needs post-workout.
Inspired by the evolution of streetwear and the influence of various subcultures such as activewear, athleisure, and urban wear, I decided to create a line of clothing that was dedicated to women and fit seamlessly into their daily routines. My goal is to encourage versatility and balance in women's wardrobes, helping them to keep their style contemporary and classic at the same time. Clothing is not just a necessity, but a way to express oneself, boost confidence, and brighten up any mood.
I would describe the brand as an empowering brand that helps women feel confident, strong, and ambitious through comfortable and effortless wear. Our brand is dedicated to supporting and empowering women on their journey of self-discovery and growth.
Reveal your inner strength!
Nawel Aderghal | Founder